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They have been in the business for a long time and often
Don’t search for or buy multiple tickets in a single purchase. Airlines always show the highest ticket price in a group of tickets. For example, if you are a family of four and searching for four seats, the airline will find four seats together and show your fare based on the highest ticket price. So if seat A is $200, seats B and C are $300, and seat D is $400, it will price those tickets as $400 each instead of adding up the individual ticket prices. Therefore, always search for tickets as a single person. Afterwards, in the checkout process, you can pick your seats so you and your family are sitting together.
Search flights from nearby airports. This is a very simple and effective trick to find cheap flights. Sometimes flights from local airport to your destination can be quite expensive while, on the contrary, flights from nearby airports can be really cheap. For example, international flights from Seattle are quite cheap when compared to international flights from Vancouver and the distance between the two cities is only 234 km (about a two and half hour drive). So driving or taking a bus to the nearby airport is sometimes a good way to get to your destination cheaply.
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