fun right?

There are many ways to go about getting airline ticket
some type of promotion.
to help bring in customers.
from a large city to another large city but if you are

You're not crazy for thinking that a flight price has changed after searching it a few times in your web browser. Based on the cookies in your browser, flight prices do increase when a particular route is repeatedly searched, as the site wants to scare you into booking the flight quickly before prices get even higher. Always search for flights in incognito or private browsing mode to see the lowest prices.